2020 started as a year of continuous changes and uncertainty; the world was affected by a Pandemia known as COVID-19. After weeks of being quarantined that led to stress and fear, two friends, Sofia and Karina, relied on each other to stay emotionally healthy. Life as they knew it, changed completely but their hunger for professional growth and love for fashion stayed the same and Seda was born.
Seda means silk, a strong, bright and smooth fabric used for light and comfortable clothing. Seda is a brand for those women who relate to silk's properties. With our natural shine, we, women shine effortlessly wherever we go. Seda is a Multi-Brand store that carries brands from all over the world and selects only what you really deserve.